The Internationalization Process of Online SMEs in the U.K., U.S. and Australia

Gurǎu, Cälin; Merdji, Mohamed

doi:10.1080/10599230801971267

Cited by 3 publications

(2 citation statements)

References 24 publications

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“…EMS has been studied from the point of view of INTERNATIONALIZATION, STANDARDIZATION and PERFORMANCE-ASSESSMENT, among others (Table 7). Overall, many studies have focused on Export Marketing Strategy in different contexts (Cadogan et al , 2009; Calof and Beamish, 1995; Gurǎu and Merdji, 2008; Shoham, 2008).…”

Section: Resultsmentioning

confidence: 99%

Export performance: a comprehensive bibliometric overview

Aksoy,

Akpınar,

Ünüsan

2024

JBIM

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Purpose This study aims to present a bibliometric overview of the academic research on export performance (EP) in the business and management areas. Design/methodology/approach A bibliometric overview of 1,463 papers from 1968 to 2021, including performance analysis, science mapping analysis and graphical mapping, was conducted using the Scopus database. SciMAT software was used for thematic analysis and conceptual evolution mapping of the EP domain, and VOSviewer software was used for graphical visualization. Findings This study shows that EP research experienced spectacular growth, especially between 1998 and 2003, and the interest in this field continues to increase. Also, the USA and the UK appear to be the absolute leaders in EP research, with the best indicators of productivity and influence in all dimensions analyzed. The findings from the analysis through SciMAT indicate that “capabilities” and “R&D” are the main Motor themes that have contributed the most to the EP literature, whereas “global value chain” and “start-up” are emerging themes as new areas of interest. Research limitations/implications This study develops a baseline for representing certain and exhaustive insights in the EP field and specifies trends over a period. Using a single database and excluding book chapters/conference papers are limitations of this study. Originality/value EP is a research field that has gained wide acceptance in the academic community and international marketing literature. To the best of the authors’ knowledge, no bibliometric overview has analyzed the EP literature. This study presents the first systematic quantitative analysis of academic research on EP in the business and management areas.

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Section: Resultsmentioning

confidence: 99%

Export performance: a comprehensive bibliometric overview

Aksoy,

Akpınar,

Ünüsan

2024

JBIM

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“…Talking about links between e-marketing and internationalization, researchers frequently refer to the Internet provided resources and capabilities, which companies need in order to overcome internationalization barriers (Gurau, Merdji, 2008). For this reason e-marketing is included in the resources component of internationalization.…”

Section: Discussionmentioning

confidence: 99%

Internationalization enabled by internetization: E-marketing approach

Ramonienė¹,

Šukevičiūtė²,

Škudienė³

2015

MOSR

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A new integrative internationalization model is proposed in the article which is built on market, product, time, resources and competences pillars. E-marketing component is included in the resources pillar and consists of e-marketing strategy, tactics, country and website factors. Each of them is explored in detail in the article. The main contribution of the paper is that it expands the traditional approach of internationalization by adding the e-marketing component to it. Keywords: internationalization, e-marketing, Internet.Straipsnyje siūlomas išplėstinis internacionalizacijos modelis remiasi rinkos, produkto, laiko, išteklių ir kompetencijų veiksniais. Ypač daug dėmesio skiriama išteklių veiksnių grupei priskiriamam e-rinkodaros elementui. Pagrindiniais e-rinkodaros veiksniais įvardijama e-rinkodaros strategija, e-rinkodaros taktika, šalies ir tinklalapio atributai. Kiekvienas iš internacionalizacijos ir e-rinkodaros veiksnių straipsnyje detaliai analizuojamas ir visi veiksniai jungiami į išplėstinį, integruotą internacionalizacijos modelį internetizacijos kontekste. Raktiniai žodžiai: internacionalizacija, e-rinkodara, internetas.

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Internacionalização de PME no Continente Americano: Revisão da Literatura

Ribau¹,

Moreira²,

Raposo³

2018

Innovar

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dado o interesse premente, não só da comunidade académica como do mundo empresarial, sobre a internacionalização das empresas, esta investigação faz uma revisão da literatura empírica sobre a internacionalização de Pequenas e Médias Empresas (PME) no continente americano, a partir das principais bases de dados académicas. Partindo de um conjunto de 329 artigos, este estudo analisa em pormenor 39 destes, entre 1999 e 2014, contribuindo significativamente para o desenvolvimento do conhecimento e da compreensão da investigação feita até à data nesta área. Com esta análise, foram identificadas tendências e padrões, podendo concluir-se que a investigação feita sobre a internacionalização de PME centra-se nos Estados Unidos e no Canadá, influenciada sobretudo por quatro grandes tópicos: teorias da internacionalização, estratégia, desempenho e perspetiva internacional. Conclui-se igualmente que há uma predominância quantitativa. As conclusões e interpretações sobre oportunidades para futuras investigações são de relevância tanto para a comunidade académica como para a empresarial.

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The Internationalization Process of Online SMEs in the U.K., U.S. and Australia

Cited by 3 publications

References 24 publications

Export performance: a comprehensive bibliometric overview

Export performance: a comprehensive bibliometric overview

Internationalization enabled by internetization: E-marketing approach

Internacionalização de PME no Continente Americano: Revisão da Literatura

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