Using the gauge-including atomic orbitals approach with B3LYP exchange-correlation functional in combination with the 6-311þþG(2d,2p) basis set, we have calculated the J(CAC) and 1 J(C¼ ¼C) in the central unit of the C 22 H 24 chain are estimated around 11 Hz, independent of isomeric form. It is found for both 1 J(CAC) and 1 J(C¼ ¼C) that variations between the cis and trans forms are in the range of 3-4 Hz, indicating also a distinction of the isomeric form. In addition, our results show that the presence of a structural change on these conjugated backbones has marked influence on the chemical shifts.