Abstract:This study is aimed at explaining the communication crisis on Gofood billboard in an urban area. Gofood is a food-delivery platform to serve its customers. Communication crisis is interpreted as the shift of formal language into a non-formal language. Formal language does not mean an official language, but the standard language of advertisement. The educational environment seeks to perfect the error in language use so it can be more acceptable to society. The language use on Gofood billboard is dominated by te… Show more
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