The Link between Innovation, Market Orientation and Performance; and the Mediating Role of Innovation: A Study of Telecommunication Companies in Ghana

Lartey, Jennifer; Meng, Xiangrui; Wang, Xiangqian; Osei-Mireku, Gifty

doi:10.4236/ojbm.2020.84108

Cited by 3 publications

(2 citation statements)

References 120 publications

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“…When human capital investment is given more consideration, the creativeness of an organization has a considerable impact on its capacity for innovation (Aljuboori, et al, 2022). Firms can explore new position by using an innovative approach, which helps them deal with highly complicated, unexpected, and uncertain settings better (Lartey et al, 2020).…”

Section: Human Capital Development and Innovationmentioning

confidence: 99%

Role of Human Capital Development in Firm Performance: The Mediating Effect of Innovation. A Case of Manufacturing Firms in Plateau State, Nigeria

Tuamyil,

Gado

2024

TR1010

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An organization’s competitive strategy is strengthened when it has a greater specialized human expertise above its competitors. The main objective of this study is to examine the role of human capital development on firm performance in Plateau State, Nigeria and the mediating effect of innovation. A cross-sectional and ex-post factor research design was used for the study. The population consists of 231owners/managers of MSMEsin Plateau State, Nigeria. A sample size of 146 was used. The partial least square structural equation model (PLS-SEM) was used.The findings of the study revealed that although there is no significant direct relationship between human capital development and firm performance, there is a significant relationship between human capital development and innovation and between innovation and firm performance. Innovation was also found to mediate the effect of human capital development on performance. The study recommended, amongst other things, that organizations should beinnovative.

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Section: Human Capital Development and Innovationmentioning

confidence: 99%

Role of Human Capital Development in Firm Performance: The Mediating Effect of Innovation. A Case of Manufacturing Firms in Plateau State, Nigeria

Tuamyil,

Gado

2024

TR1010

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“…GC encapsulates the creative endeavors and solutions focused on addressing environmental challenges, often catalyzing green knowledge into actionable and profitable strategies (Kalyar et al 2021;Maitlo et al 2022). Moreover, the role of green creativity as a mediator in this interrelation offers a rich tapestry of insights into how eco-innovation can fill the gap between market orientation, information management, and competitive prowess (Aeknarajindawat and Jermsittiparsert 2019;Lartey et al 2020). Hence, a notable research gap persists in understanding the nuanced dynamics between GMO, GKM, and GCA, especially in the presence of the potential mediating effect of GC.…”

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confidence: 99%

Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity

Zhang

2024

Humanit Soc Sci Commun

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This study examines the interconnectedness between Green Market Orientation (GMO) and Green Knowledge Management (GKM) in connection to Green Competitive Advantage (GCA) within Chinese green businesses. This research also focuses on the mediating influence of Green Creativity (GC). Drawing on the Knowledge-Based View (KBV), we examine how GMOs and GKM improve enterprises’ green creativity and subsequent green competitive advantage. Using a comprehensive survey of 325 environmentally conscious Chinese companies and an advanced PLS-SEM analysis, our findings offer several important insights. Our findings reveal that GMOs substantially affect both GC and GCA, highlighting their crucial role in fostering a company’s innovative green capabilities and competitive position. Concurrently, GKM positively affects GC and GCA, emphasizing the importance of effectively using and leveraging green knowledge within businesses. Furthermore, we observe the mediating role of GC in the relationships between GMO and GCA, as well as GKM and GCA. This finding underscores the need to promote GC to maximize the advantages of market orientation and knowledge management in attaining a green competitive advantage. These results not only add to the existing KBV theoretical framework, but they also have important implications for managers because they show how important it is to fully incorporate green practices into an organization’s strategy in order to gain a sustainable competitive advantage.

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Market orientation of entrepreneurial university distance education and sustainable competitive advantage relationships: The mediating role of employee engagement

Agyei

Bukari

Amoah

2023

Cogent Social Sciences

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The Link between Innovation, Market Orientation and Performance; and the Mediating Role of Innovation: A Study of Telecommunication Companies in Ghana

Cited by 3 publications

References 120 publications

Role of Human Capital Development in Firm Performance: The Mediating Effect of Innovation. A Case of Manufacturing Firms in Plateau State, Nigeria

Role of Human Capital Development in Firm Performance: The Mediating Effect of Innovation. A Case of Manufacturing Firms in Plateau State, Nigeria

Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity

Market orientation of entrepreneurial university distance education and sustainable competitive advantage relationships: The mediating role of employee engagement

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