The local brand representative in reseller networks

Abstract

a b s t r a c tThis study investigates the characteristics of local individuals who represent a brand to its resellers by first conceptualizing these characteristics by employing complexity theory and then testing the conceptualization. This research revealed that four characteristics 'native', 'entrepreneurial', 'advisor', and 'compatible' are the main ones that influence reseller brand preferences. The study finds a link between reseller brand preference and reseller brand loyalty which is useful for managing business-to-business markets. The study closes with implications, limitations, and directions for future research.

Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA

“…This research employs fsQCA and fuzzy set to gain a richer perspective on the data together with complexity theory (Foroudi et al, 2016;Gupta et al, 2016;Leischnig and Kasper-Brauer, 2015;Mikalef et al, 2015;Ordanini et al, 2013;Pappas et al, 2016;Woodside, 2014;Wu et al, 2014). FsQCA is a set-theoretic approach that recognizes causal configurations of elements leading to a consequence and goes a step further from a set of empirical cases among independent and dependent constructs (Gunawan and Huarng, 2015;Woodside et al, 2011).…”

“…Fuzzy set qualitative comparative analysis (fsQCA) and CFA are employed to examine the data (Ragin, 2006(Ragin, , 2008. To gain a deeper and richer perspective on the data, fsQCA and complexity theory are applied (Foroudi et al, 2016;Gupta et al, 2016;Mikalef et al, 2015;Ordanini et al, 2013;Woodside, 2014;Wu et al, 2014).…”

Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

“…At the secondary level, support for large sample size in this study was guided by the recommendation put forward by several scholars for conducting multivariate statistical procedures such as SEM. For example, Gupta et al (2016) recommended that structural equation models with more than five constructs, with several constructs being measured with about three observed variables and multiple indicators with low communality (below 0.50), then the sample size should be at least 400. Also, other methodology scholars (Bagozzi & Yi, 2012) aver that large sample sizes are required if SEM is to be applied in a study.…”

Perancangan Desain Chatbot Berdasarkan Perencanaan Arsitektur Enterprise Menggunakan TOGAF ADM

“…2) Reseller, merupakan proses menjual kembali produk kepada konsumen melalui pihak kedua sehingga reseller bukanlah produsen melainkan hanya menjual barang yang diproduksi oleh pihak kedua [15]. Dalam hal ini Gapura Studio membutuhkan proses marketing semacam ini untuk menjangkau lebih banyak pelanggan.…”