The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

van Berlo, Zeph M. C.; Campbell, Colin; Voorveld, Hilde A. M.

doi:10.1080/00913367.2024.2397777

Journal of Advertising

2024

DOI: 10.1080/00913367.2024.2397777

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The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

Zeph M. C. van Berlo,

Colin Campbell,

Hilde A. M. Voorveld

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The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI

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References 41 publications

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