The Marketing/Engineering Interface within Academia: A Study of Student Perceptions and Stereotypes

Kahn, Kenneth B.; Mentzer, John T.

doi:10.1007/978-3-319-13159-7_109

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

2014

DOI: 10.1007/978-3-319-13159-7_109

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The Marketing/Engineering Interface within Academia: A Study of Student Perceptions and Stereotypes

Kenneth B. Kahn

John T. Mentzer

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The Marketing/Engineering Interface within Academia: A Study of Student Perceptions and Stereotypes

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