“…The idea behind this manipulation is that a higher frequency of occurrences of female characters associated to different role nouns might trigger an increased activation of female representations, hence countering the passive activation of a masculine-specific interpretation. Put differently, on the basis that explicit instructions seem inadequate to tackle the spontaneous activation of the specific interpretation of the masculine form (as in Gygax et al, 2012), implicit exposure to a higher frequency of occurrences of female characters associated with different role nouns may push the activation of the generic interpretation, maybe even to the extent of supplanting the specific interpretation of the masculine form. If the processes that were identified by Gygax et al (2012) are truly passive, a frequency manipulation (i.e., making people effortlessly select the generic interpretation) should work better than an explicit manipulation (i.e., making people monitor their selection).…”