Disciplining Modernism 2009
DOI: 10.1057/9780230274297_15
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The Mass Production of the Senses: Classical Cinema as Vernacular Modernism

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Cited by 89 publications
(29 citation statements)
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“…Miriam Hansen's (1999) investigation of Classical Hollywood cinema which explored its success in the global arena is useful here. Using her theory of vernacular modernism, which refers to the everyday aesthetics produced by modernisation and its products, Hansen suggests Hollywood offered the "first global vernacular" with "transnational and translatable resonance" (p. 60) and was able to provide a "collective experience of modernisation and modernity" to mass audiences both at home and abroad (2000, p. 10).…”
Section: International Audience Reception For Singapore Filmsmentioning
confidence: 99%
“…Miriam Hansen's (1999) investigation of Classical Hollywood cinema which explored its success in the global arena is useful here. Using her theory of vernacular modernism, which refers to the everyday aesthetics produced by modernisation and its products, Hansen suggests Hollywood offered the "first global vernacular" with "transnational and translatable resonance" (p. 60) and was able to provide a "collective experience of modernisation and modernity" to mass audiences both at home and abroad (2000, p. 10).…”
Section: International Audience Reception For Singapore Filmsmentioning
confidence: 99%
“…The rapid development of propaganda film practices would appear to confirm this potential, as nations used the apparatus to communicate visually with mass audiences in other parts of the world. At the same time, the cinema made domestic audiences visible to themselves (Hansen, 2000), participating in the creation of a mass public that both consumed images of other national publics, and defined itself against the knowledge of others acquired through film viewing.…”
Section: Travel On Filmmentioning
confidence: 99%
“…In so doing, they anticipate Miriam Hansen's theory of "vernacular modernism," as both diagnose the cultural production and participation of a population undergoing the deeply unsettling experience of rapid modernization. 40 By highlighting the embodied experience of modernity, the concept of vernacular modernism troubles the rigid separation of politics and aesthetics, the public and the private, as well as high and low art. Kracauer and Dinerstein also draw attention to the desire created by the gendered and racialized bodies associated with the machine, cultural formations that evocatively express many cultural contradictions.…”
Section: Private Moments In Publicmentioning
confidence: 99%