The Mechanism and the Direction of Organisational Culture’s Impact on Corporate Entrepreneurship
Nebojša Janićijević,
Ljiljana Kontić
Abstract:The paper analyses the mechanism, that is, the way in which organisational culture impacts corporate entrepreneurship. Additionally, the paper analyses the direction of this impact, that is, the assumptions, values, and norms through which culture creates a positive context for corporate entrepreneurship. Corporate entrepreneurship, broadly defined as entrepreneurship within organisations, becomes a prerequisite for the organisations’ survival and development in the era of globalisation, and radical technology… Show more
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