World Sustainability Series
 2024
DOI: 10.1007/978-3-031-65909-6_15
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The Mediating Effect of Perceived Persuasiveness on the Relationship Between Gamified Reward in Ant Forest and User’s Sustainable Behaviour in China

Miao Huang,
Mohamad Saifudin Mohamad Saleh,
Izzal Asnira Zolkepli
et al.
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