The Mediating Role of Product Involvement on the Relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City

Vijayakanthan, S.; Ganesh, S. K. G.

doi:10.5958/2249-7307.2017.00139.6

Asia. Jour. Rese. Busi. Econ. and Manag.

2017

DOI: 10.5958/2249-7307.2017.00139.6

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The Mediating Role of Product Involvement on the Relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City

S. Vijayakanthan¹,

S. K. G. Ganesh²

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The Mediating Role of Product Involvement on the Relationship between Brand Personality and Consumers’ Loyalty towards Excell Wall Interior Brands in Chennai City

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