Abstract:The range of application of cluster analysis is very wide: it is used in archeology, medicine, psychology, biology, public administration, regional economy, marketing, sociology and other disciplines. Each discipline has its own requirements for primary data and rules for forming groups. Obviously, there will be different methodological approaches to market segmentation, the purpose of which is to identify groups of objects that are similar in terms of features and properties and to the formation of clusters t… Show more
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