The more we get together, the more we can save? A transaction cost perspective

Fang, Yu‐Hui

doi:10.1016/j.ijinfomgt.2021.102434

Cited by 42 publications

(27 citation statements)

References 162 publications

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“…The final result suggests that costs reduce the customer intention to use drone delivery services. This finding is in line with the argument of Li and Fang (2022) and Chang et al (2022) about the cost in using drones.…”

Section: Discussionsupporting

confidence: 89%

“…According to Oliva et al (1992), the costs occurring during the use of the service will have an influence on a customer's behaviors. Many empirical studies have supported this argument (Li & Fang, 2022;Chang et al, 2022). A customer considering purchasing a product is likely to assess the product's value and buy it if the value of the product match the customer's expectations, and product evaluation cost positively mediates reuse intention (Zhang et al, 2011).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

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The Impact of Drone Delivery Innovation on Customer Intention: An Empirical Study in Vietnam

Khanh¹,

Nam

2023

VNU-JEB

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Since e-commerce in the world is becoming increasingly popular, it leads to an increase in demand for a more efficient delivery system. Drone delivery innovation, with its distinct attributes, is contributing several advantages for delivery services. This paper studies the impact of drone delivery services on customers’ intention in Vietnam. The research uses correlation analysis and structural equation modeling (SEM) to analyze the data of 405 valid observations collected in a structured questionnaire survey in Vietnam. The paper reveals that convenience, speed, and compatibility affect customers’ attitude while convenience and compatibility have no negative effects on costs. Convenience has the highest impact on customers’ attitude, while speed concern has the lowest impact. In regard to customers’ intention to use drone delivery services, attitude has a strongly positive impact, while costs have a negative influence.

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Section: Discussionsupporting

confidence: 89%

Section: Hypothesis Developmentmentioning

confidence: 99%

The Impact of Drone Delivery Innovation on Customer Intention: An Empirical Study in Vietnam

Khanh¹,

Nam

2023

VNU-JEB

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“…Transaction Cost Economics has had an enormous impact on the development of organisational procedures and developments. Transaction costs have proven as a predominant concept in justifying human and economic behaviour relative to businesses and industries [55]. Transaction cost economies explain the type of transactions executed in businesses to identify the relationship between the firms and their ecosystems.…”

Section: Transactional Costs and Open Innovationmentioning

confidence: 99%

SME Engagement with Open Innovation: Commitments and Challenges towards Collaborative Innovation

Annamalah

Aravindan

Raman

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

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The open innovation concept is a comparatively new model, and there is an absence of empirical evidence to support a conclusive determination of the factors that affect open innovation, especially in terms of behaviour and costs. Researchers have proposed a variety of methods and techniques for characterising open innovation, but those metrics are overly broad because new approaches that demonstrate current practices were not included. As a result, it is critical to recognise new methods in developing countries to assist SMEs in understanding open innovation and its practices. As such, this study aims to bridge the gap in the literature pertaining to behavioural and cost factors that impact the adoption of open innovation, with an appropriability regime as a moderating factor in determining the success of adoption. This research was undertaken to study the effects of organisational citizenship behaviours, organisational culture, managerial ties, and transactional costs (the predictor variables) on the adoption of open innovation (the criterion variable) and to study the moderating role of an appropriability regime on these relationships. The research used cross-sectional data from a survey of 376 SMEs in Malaysia. This study used quantitative methodology and suitable statistical methods; 376 SME owners, managers, and high-ranking executives participated and completed the survey. A simple random sampling technique was used, and PLS–SEM regression was employed to test the related hypothesis variables. The theories adopted in this research, namely the social exchange theory and the actor–network theory, pave the way for quantitative research. The results revealed that organisational citizenship behaviours predict open innovation positively and significantly. A highly integrative culture was also found to relate positively to open innovation. In addition, managerial ties and transactional costs were found to facilitate open innovation. With respect to open innovation, appropriability regimes were found to strongly moderate the relationships between managerial ties and transactional costs. However, appropriability regimes did not strongly moderate the relationships between organisational citizenship behaviours and organisational culture.

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“…Contemporary literature also suggests that there is a dearth of the dynamism of changing factors in the theory and most importantly the uncertainties' implications to market-entry decision-making (Buckley and Casson, 2019; Cuypers et al. , 2021; Li and Fang, 2022; Hara, 2020; Tzempelikos and Kooli, 2018; You et al. , 2020).…”

Section: Introductionmentioning

confidence: 99%

“…According to Porter (1985), entry mode decision must go beyond the analysis of costs and investment requirements and must consider the broader strategic issues of integration versus use of market transactions (Hennart, 2019). Contemporary literature also suggests that there is a dearth of the dynamism of changing factors in the theory and most importantly the uncertainties' implications to market-entry decision-making (Buckley and Casson, 2019;Cuypers et al, 2021;Li and Fang, 2022;Hara, 2020;Tzempelikos and Kooli, 2018;You et al, 2020). According to TCA, external factors drive a firm's structure; Murray and Kotabe (1999) argue that external environment would influence the mode of sourcing of services/collaboration.…”

mentioning

confidence: 99%

New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19

Priporas

Vellore-Nagarajan

2022

IMR

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PurposeThis paper aims to determine new-normal uncertainty considerations stemming from the COVID-19 pandemic to consider within transaction-cost analysis for pharmaceuticals. It also aims to propose new-normal market entry strategies to address the uncertainty as a result of COVID-19's implications and provide for lack of knowledge and information in an uncertain business environment by way of Internet of Things (IoT) ecosystem for pharmaceutical market entry.Design/methodology/approachIn this paper, we focus on the uncertainty facet within transaction-cost analysis consideration and utilise a descriptive three-case study approach taking in Johnson and Johnson (J&J), GlaxoSmithKline (GSK) and Novartis to present an ADO (Antecedent-Decisions-Outcomes) understanding of their usual market entry approach, the approach undertaken during the pandemic and the outcomes thereafter facilitating new-normal uncertainty considerations to factor in. Further with this insight, we develop a conceptual framework addressing the transaction-cost analysis implications of uncertainties toward lack of knowledge and information for a new-normal market entry approach and operating strategy for pharmaceuticals applicable due to IoT (Internet of Things).FindingsUncertainty (external and internal) is different now in the new-normal business environment for pharmaceuticals and boils down to acute shortage of knowledge and information impact to make an appropriately informed decision. Therefore, considering the changed factors to consider, pharmaceuticals need to be able to undertake market entry with vaccines and medicines by way of IoT thereby enabling, the filling of the gap via real-time data access and sharing, including enhancing predictive analysis for sustenance.Research limitations/implicationsThe paper's findings have many theoretical implications highlighted in the manuscript.Practical implicationsThe paper's findings have many practical implications highlighted in the manuscript.Originality/valueThis is the first study to our knowledge that throws light on transaction-cost analysis theory's uncertainty facet for pharmaceuticals. It is also the first study that provides a new-normal market entry strategy for pharmaceutical companies built on interoperability of real-time IoT.

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The more we get together, the more we can save? A transaction cost perspective

Cited by 42 publications

References 162 publications

The Impact of Drone Delivery Innovation on Customer Intention: An Empirical Study in Vietnam

The Impact of Drone Delivery Innovation on Customer Intention: An Empirical Study in Vietnam

SME Engagement with Open Innovation: Commitments and Challenges towards Collaborative Innovation

New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19

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