The Most Important Factors Using Green Packaging

Abstract

Green packaging can be a solution to the problem of environmental pollution caused by the generation of plastic waste as a result of bakery business packaging. However, bakery businesses still don\'t use green packaging a lot, which indicates low interest in using green packaging. This study aims to determine the most important factors underlying consumer interest in the use of green packaging. For that used factor analysis. The research was conducted in Indramayu Regency , West Java, Indonesia, from February to May 2023. The results showed that consumers\' interest in using green packaging was in the high category. The most important factors based on consumer ratings are hygiene, environmental benefits, and affordability.\nKeywords: Interest, Consumer, Bakeries Business and Green Packaging