The MSMEs Digital Readiness in Indonesia: A Test of Moderating Effect of Intrinsic Motivation and ICT Knowledge

Digital Marketing Literacy: Upgrading UMKM Distro dan Clothing Sebagai Strategi Peningkatan Penjualan

“…Proses digitalisasi dapat dilakukan pada semua lini entitas, diantaranya adalah produk, layanan pelanggan, sistem pengendalian, dan sistem informasi [7]. Digitalisasi dalam bidang pemasaran memungkinkan para pelaku usaha untuk mengeksplorasi ide bisnis baru, dan mengembangkan potensi bisnis menjadi yang lebih besar [8]. Digital marketing juga terbukti menjadi penyelamat sebagian entitas bisnis di era krisis akibat COVID-19 [5].…”

A Bibliometrik Analysis of Crowdfunding in Smes : A Decade Study Based on Sopus Scientific Mapping

“…BPS defines it based on the number of workers from each work unit. Meanwhile, the Ministry of Industry also defines companies based on size in the sector, number of workers as defined by BPS (Abdi et al, 2022;Abdulgadr et al, 2021;Gordon Dickinson, 2013). SMEs are defined as independent, small-scale community economic activities whose management is carried out by community groups, families or individuals (Gordon Dickinson, 2013;Purba, 2019).…”

“…Currently, SMEs are considered the backbone of the economy due to their participation in economic development, because they contribute to domestic products, large export revenues, lower capital requirements, business development and a useful contribution to low import revenues, this is very desirable for businesses to progress and develop (Al-Isma'Ili et al, 2016). SMEs in Indonesia are always described as a sector that has an important and strategic role in national economic development because of its role in economic growth and employment opportunities so that it is considered one of the pillars of a developing economy (Abdi et al, 2022;Edward et al, 2023;Rapini et al, 2018).…”

“…Various challenges of funding and attracting investment to encourage entrepreneurship are classic problems, especially for start-up businesses, entrepreneurs are required to think creatively, dare to take risks, be independent and creative to realize business opportunities (Giudici & Rossi-Lamastra, 2018;Ibrahim et al, 2021;Rita et al, 2022). For the development of Micro, Small and Medium Enterprises (SMEs), implementing digitalization is important so that they can develop and be successful in global competition (Abdi et al, 2022;Amoozad Mahdiraji et al, 2023;Cicchiello & Leone, 2020).…”