The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption

Lunardo, Renaud; Jaud, David A.; Corsi, Armando Maria

doi:10.1016/j.foodqual.2020.104107

Cited by 12 publications

(19 citation statements)

References 89 publications

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“…In H1, we suggested that symbolic value perception of luxury goods would be positively concerned with consumer arrogance. The findings are in line with Lunardo et al (2021). There are not many studies that test the relationship between symbolic value perception and consumer arrogance, but the hypothesized connection is rationally anticipated.…”

Section: Discussion and Implicationsupporting

confidence: 73%

“…According to Munichor and Steinhart (2016), consumers place a high value on arrogant brands, reflecting the high status and symbolic values. Lunardo et al (2021) claim that consumers' arrogance and narcissistic tendencies attract them to their symbolic value and social image, thereby contributing to increased consumption of these goods. Thus, the following hypothesis was proposed: H1: There is a positive and strong relationship between symbolic value perception and consumer arrogance.…”

Section: Symbolic Valuementioning

confidence: 99%

“…Luxury goods are associated with symbolic values and prestige (Yang and Paladino, 2015) and help individuals gain social dominance over others (Barber and Taylor, 2013). Thus, consumers with arrogant tendencies are willing to pay a high price for symbolic value (Kang and Park, 2016;Lunardo et al, 2021). Symbolic values influence consumers' intention to purchase luxury goods, and this influence is stronger when consumers have motivating personality traits.…”

Section: Consumer Arrogancementioning

confidence: 99%

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2021

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Section: Discussion and Implicationsupporting

confidence: 73%

Section: Symbolic Valuementioning

confidence: 99%

Section: Consumer Arrogancementioning

confidence: 99%

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2021

IJO-BS

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“…) than on risks linked to alcohol (social, health, etc.) or because they aim at using such consumption as a way to shine in society (Lunardo et al, 2021). Thus, wine knowledge may result in higher wine consumption.…”

Section: Education and Transfer Of Wine Knowledge: An Antecedent Of W...mentioning

confidence: 99%

“…, 2018) and aesthetic (Charters and Pettigrew, 2005) experience. Furthermore, wine is a high-status, social commodity (Lunardo et al. , 2021), associated with cultural legitimacy (Maguire and Lim, 2015) and complexity (Wang and Spence, 2018).…”

Section: Introductionmentioning

confidence: 99%

Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices

Jaud

Gergaud

Lunardo

2022

BFJ

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PurposeThis study aims to examine within-family and peer communication (type and frequency) and subsequent wine consumption of young adults. Specifically, this research investigates whether the distinct types of technical, prohibition and moderation-based communication affect wine knowledge, responsible drinking practices, and ultimately, wine consumption.Design/methodology/approachThe authors adopted an econometric approach based on a cross-sectional study with data collected from a large sample of 1,466 students in France.FindingsThe authors show that wine technical-based messages from parents help young adults acquire knowledge about wine, which in turn increases consumption. Also, moderation-based messages make young adults both, more knowledgeable about wine and, as expected, more responsible in terms of drinking practices, subsequently limiting their consumption. Finally, prohibition-based messages marginally decrease wine knowledge and have no impact on responsible drinking practices.Social implicationsThis article provides relevant recommendations for public policymakers and brands, who should target parents and peers as part of their responsible drinking communication or advertising campaigns.Originality/valueTo fill a gap in the literature on young consumer behavior and food marketing, this research primarily investigates the relationship between family (and peer) communication and young adults' wine consumption, particularly whether and how, which type(s) of parental communication influences young adults' wine knowledge and adoption of responsible drinking practices.

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How narcissism biases food healthiness perceptions and consumption

Lunardo,

Gross

2023

Psychology and Marketing

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Understanding the determinants of food and beverage healthiness perceptions and consumers' subsequent choices are key to fighting obesity. In this research, we provide empirical evidence for narcissism as an important determinant. Building on the psychological literature on narcissism and its evaluative biases, we develop and test a model exploring how individuals high in narcissism perceive benefits in food compared to their counterparts, which, in turn, elicits higher food consumption. In three studies using different samples (French‐ and US‐based), methods (correlational, field study and online experiment), and products (wine and nuts), we report consistent evidence for this argument. We also show that that this pattern flips when considering the social context. Individuals high in narcissism in social situations adopt a protection strategy of their self‐image, thereby focusing more on food health hazards and consequentially refraining more from consuming such foods. Our findings on how narcissism triggers food perceptions as well as subsequent consumption choices have important implications for both the food industry and public policy.

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The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption

Cited by 12 publications

References 89 publications

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Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices

How narcissism biases food healthiness perceptions and consumption

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