A novel approach depicting the dynamics of marijuana usage to gauge the effects of peer influence in a school population, is the site of investigation. Consumption of drug is considered as a contagious social epidemic which is spread mainly by peer influences. A relation-based graph-CA (r-GCA) model consisting of 4 states namely, Nonusers (N), Experimental users (E), Recreational users (R) and Addicts (A), is formulated in order to represent the prevalence of the epidemic on a campus. The r-GCA model is set up by local transition rules which delineates the proliferation of marijuana use. Data available in [4] is opted to verify and validate the r-GCA. Simulations of the r-GCA system are presented and discussed. The numerical results agree quite accurately with the observed data. Using the model, the enactment of campaigns of prevention targeting N, E and R states respectively were conducted and analysed. The results indicate a significant decline in marijuana consumption on the campus when a campaign of prevention targeting the latter three states simultaneously, is enacted.