The nexus between internal marketing in hospitals and organizational commitment: Incorporating the mediation roles of key job characteristics

Asiamah, Nestor; Opuni, Frank Frimpong; Mensah, Henry Kofi

doi:10.1080/20479700.2018.1551951

Cited by 17 publications

(21 citation statements)

References 19 publications

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“…The other finding of this study showed that there is a significant relationship between the salaries of the employees and organizational commitment. The results of this study were consistent with the findings of studies by Tamini and Asiamah [37,42], Miller [43], Mabaso [44] and Shoaib et al [8]. Organizational rewards have a positive relationship with job satisfaction and organizational commitment.…”

Section: Discussionsupporting

confidence: 92%

Quality of working life and organizational commitment of Iranian pre-hospital paramedic employees during the 2019 novel coronavirus outbreak

Aminizadeh

Saberinia

Salahi

et al. 2021

International Journal of Healthcare Management

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The present study aims to examine the relationship between the quality of working life and organizational commitment of prehospital paramedic personnel in Emergency Medical Systems affiliated to the Kerman University of Medical Sciences, Iran during the COVID-19 pandemic. A cross-sectional study was conducted in 2020, in 12 emergency bases supervised by Kerman University of Medical Sciences and 200 participants were randomly selected according to the table of Morgan. Meyer and Allen's organizational commitment questionnaires and Bolton's quality of working life questionnaire were used in the study. Normative commitment component among other organizational commitment components had the highest mean score, 3.51 ± 1.06 and emotional commitment component had the lowest average, 3.31 ± 0.83. Among the factors of working life quality, the skill development opportunities and continuous learning had the highest mean score, 3.37 ± 0.87 and the wage and material benefits component had the lowest average, 1.65 ± 1.08. There was a significant relationship between the organizational commitment and quality of working life P = 0.01, r = 0.45. According to the results of the present research, to increase the quality of working life and organizational commitment of Emergency Medical personnel, more emphasis should be placed on the employee participation in terms of decision-making, skill development opportunities, continuous learning and job security.

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Section: Discussionsupporting

confidence: 92%

Quality of working life and organizational commitment of Iranian pre-hospital paramedic employees during the 2019 novel coronavirus outbreak

Aminizadeh

Saberinia

Salahi

et al. 2021

International Journal of Healthcare Management

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show abstract

“…In general, planning and implementing internal marketing strategies and activities leads to an increase in organizational commitment among the workers of Ecuadorian co-operatives. This suggestion is supported by the hypotheses of recent studies (among others, Asiamah et al, 2018;Bailey et al, 2016;Ismail & Sheriff, 2017;Schulz et al, 2017) that coincide with the positive relationship between internal marketing and organizational commitment.…”

Section: Discussionsupporting

confidence: 73%

“…Similarly, Ismail and Sheriff (2017) determined that internal marketing significantly influenced organizational commitment in their research of 2,452 employees in the Yemeni banking sector. A year later, Asiamah et al (2018) completed a study of 717 workers regarding health in Ghana, confirming the positive effect of internal marketing in the organizational commitment of the workers surveyed.…”

Section: Relationships Between Internal Marketing and Organizational Commitmentmentioning

confidence: 75%

“…In this context, the study of Asiamah et al, 2018 highlights that employment, training, income, and promotion increase the level of workers' organizational commitment, with income (salaries) having a greater implication on internal marketing. For their part, Bailey et al (2016) present a significant relationship among the constructs, without highlighting any sociodemographic aspect that may influence the increase of organizational commitment.…”

Section: Discussionmentioning

confidence: 99%

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Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism

et al. 2020

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Internal marketing involves planning, implementing, and assessing strategies focused on the internal customer (employee), who, at the same time, looks to strengthen their organizational commitment. In this context, leaders and managers should focus on human capital through policies which encourage the motivation and satisfaction of employees, in a way that they feel committed to the institution which, at the same time, will help the achievement of organizational targets. Accordingly, the purpose of this research is to analyze internal marketing dimensions and their possible relationship with organizational commitment. To do so, fieldwork based on a research questionnaire has been developed, aimed at a very important area of the social economy: co-operativism in a developing country. A total of 2,499 surveys were distributed among employees, leaders, and managers of Ecuadorian cooperatives. To describe the possible mediating effect of the research variables, a hierarchical, multiple linear regression analysis was applied. The results reveal that the internal marketing dimensions present statistically significant correlations with the organizational commitment, with the internal communication dimension being its maximum relational exponent. It is also extracted from the study that sociodemographic and works position variables positively influence the relationship between both constructs, presenting higher relational levels when the employee is married, has higher studies and their work contract is temporary.

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“…In tune with previous studies (Kelava, 2016;Asiamah et al, 2018), Cronbach's a coefficient was used to assess internal constancy at a ! 0.7.…”

Section: Jgr 122mentioning

confidence: 99%

Effect of corporate social responsibility on eco-citizenship behaviour in luxury hotels: eco-lifestyle as a moderator

Mensah

Agyapong

Osei

2021

JGR

Self Cite

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Purpose The issues regarding environmental behaviour in the hospitality sector are relatively underexplored, particularly in developing economies. To date, studies on corporate social responsibility (CSR) have reported a positive effect on the behaviour of employees generally. Inspite of the heightened interest in CSR and environmental behaviour, inquiry on this relationship is still deficient in a rigorous examination of potential boundary conditions. Therefore, this study examined the moderating influence of eco-lifestyle on the association between CSR and eco-citizenship behaviour (ECB) as well as its dimensions. Design/methodology/approach This study adopted a cross-sectional technique with a sample of 812 employees selected from luxury hotels via simple random sampling. A self-reported questionnaire was used to collect data from the hotel employees Descriptive statistics, Pearson’s correlation test and structural equation modelling were used to present findings. Findings The results of this study confirmed that CSR positively influences ECB upon controlling for education, job tenure, income and employee rank. Moreover, eco-lifestyle positively moderates the influence of CSR on ECB and each of its three domains. This study concluded that eco-lifestyle increases the positive impact of CSR on ECB. Originality/value Apparently, previous studies in this research area have often proffered an insufficient explanation on the conditions by which CSR positively influence employees’ environmental behaviour. This study considered this condition and examined the extent to which the association between CSR and ECB is moderated by the eco-lifestyle of employees in luxury hotels.

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The nexus between internal marketing in hospitals and organizational commitment: Incorporating the mediation roles of key job characteristics

Cited by 17 publications

References 19 publications

Quality of working life and organizational commitment of Iranian pre-hospital paramedic employees during the 2019 novel coronavirus outbreak

Quality of working life and organizational commitment of Iranian pre-hospital paramedic employees during the 2019 novel coronavirus outbreak

Influence of Internal Marketing Dimensions on Organizational Commitment: An Empirical Application in Ecuadorian Co-Operativism

Effect of corporate social responsibility on eco-citizenship behaviour in luxury hotels: eco-lifestyle as a moderator

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