The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers

Church, E. Mitchell

doi:10.1007/s10660-022-09589-x

Cited by 12 publications

(2 citation statements)

References 76 publications

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“…These behaviors can vary from playing a game a certain way to their purchasing choices. Companies often use these influencers to market their products, as it has been shown that that many consumers -as much as 50% of teenagers and 33% of people below 30) -choose to purchase a product based on an influencer endorsement [15]. Gaming influencers are often role-models to their viewer base and the gateway to a community.…”

Section: Esportsmentioning

confidence: 99%

Caring for screenagers (part 2): a pediatrician's primer on popular games and educational tools

Margolis,

Barile,

Cason

et al. 2024

Current Opinion in Pediatrics

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Purpose of review The internet has changed the way children can work and play. With the preferences of the youth population constantly evolving, it is important that parents and pediatricians continue to be informed of the ways children spend their time on the internet. Online gaming continues to soar in popularity, as does school usage of educational platforms. Recent findings Roblox, Fortnite, and Minecraft are three examples of games that have widespread popularity among youth populations. Though none of the game are designed to display graphic violence, sexual content, or other features that could be considered off-limits for children, there still ways for children to exposed to inappropriate material or engage with strangers. The rise in popularity of eSports also reflects changing attitudes about the value of gaming. On the educational side, school-student platforms and powerful artificial intelligence (AI) tools are becoming more and more prevalent. Summary Parents should not simply know which games or educational tools their children are using, but understand them. This article seeks to provide some insight into popular games and platforms so that parents and pediatricians can make better decisions about what children access.

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Section: Esportsmentioning

confidence: 99%

Caring for screenagers (part 2): a pediatrician's primer on popular games and educational tools

Margolis,

Barile,

Cason

et al. 2024

Current Opinion in Pediatrics

View full text Add to dashboard Cite

show abstract

“…Este impacto del anuncio puede ir desde la intención de compra, la compra y hasta el deseo de poseer la marca/producto, 134 sin olvidar la etapa cognitiva de la recomendación directa e indirecta. Confirmando que a través de la interacción con la marca/producto por parte del actor (product placement activo), genera una comercialización efectiva desde las acciones estrategias del marketing (Woodcock & Johnson, 2021;Church, 2022).…”

Section: Conclusiones Y Discusiónunclassified

Impacto del anuncio comercial desde la actitud y contenido de los YouTubers

Larios-Gómez,

Fischer

2023

CyA

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<p>Se trata de un estudio de tipo descriptivo, no experimental y transversal que pretende determinar si la actitud hacia el YouTubers y su contenido influyen en el impacto del anuncio comercial en su audiencia. Se encuestaron a hombres y mujeres de 18 a 24 años de México, Brasil, Colombia y Ecuador. El tratamiento de los datos por ecuaciones estructurales y prueba de hipótesis fue a través de SPSS v25, Amos v24, SmartPLS 3 y EQS 6.3. Se puede inferir que existe una relación directa entre la actitud del YouTuber y el uso de productos en su contenido generando empatía de sus seguidores. Que coadyuva a la intención de compra por las actitudes aspiracionales de los YouTubers: estilo de vida que quiere o desea. Adquiriendo marcas o productos que el YouTuber consume mencionando o no los atributos de estos.</p>

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Influence of personalised advertising copy on consumer engagement: a field experiment approach

Guo

Jiang

2023

Electron Commer Res

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The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers

Cited by 12 publications

References 76 publications

Caring for screenagers (part 2): a pediatrician's primer on popular games and educational tools

Caring for screenagers (part 2): a pediatrician's primer on popular games and educational tools

Impacto del anuncio comercial desde la actitud y contenido de los YouTubers

Influence of personalised advertising copy on consumer engagement: a field experiment approach

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