2021
DOI: 10.1057/s41254-021-00203-9
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The overlooked public: examining citizens’ perceptions of and perceived role in hosting mega-events

Abstract: This research aims to answer questions about how citizens perceive the hosting of mega-events, how they view their role in interacting with foreign visitors (e.g., person-to-person diplomacy), and to what extent they communicate in support of, or against, their country’s mega-event efforts. By focusing inward and examining citizen perceptions and communicative actions, this research expands the work that has been done around nation branding and the impact of hosting mega-events, which usually foregrounds the r… Show more

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Cited by 4 publications
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