2018
DOI: 10.4185/rlcs-2018-1254en
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The perception of professionals and academics regarding the knowledge and competencies required by today’s advertising industry

C Sánchez-Sánchez1,
José Fernández Cavia2

Abstract: How to cite this article in bibliographies / References C Sánchez-Sánchez, J Fernández-Cavia (2018): "The perception of professionals and academics regarding the knowledge and competencies required by today's advertising industry".

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