The Perennial Logistical Challenges during Nigerian Elections: The Unmanned Aircraft System (UAS) Solution

Ehimare, Ehinomen; Orikpete, Ochuko; Ewim, Daniel Raphael Ejike

doi:10.21203/rs.3.rs-3404759/v1

Cited by 4 publications

(4 citation statements)

References 21 publications

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“…AI enables marketers to create personalized marketing campaigns tailored to individual customer preferences, leading to higher engagement, conversion rates, and customer satisfaction. AI-powered predictive analytics tools help marketers forecast future trends, anticipate customer needs, and optimize marketing strategies to maximize ROI , Ehimare, Orikpete & Ewim, 2023, Ntuli, et. al., 2024.…”

Section: Current State Of Ai In Marketingmentioning

confidence: 99%

Harnessing artificial intelligence to develop strategic marketing goals

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al. 2024

Int. j. manag. entrep. res

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In today's rapidly evolving business landscape, harnessing artificial intelligence (AI) has become imperative for organizations striving to remain competitive. This concept paper explores the integration of AI in developing strategic marketing goals, aiming to provide a comprehensive framework for leveraging AI's capabilities effectively. The paper begins by outlining the current state of AI in marketing, highlighting its transformative potential across various facets such as customer segmentation, personalized targeting, predictive analytics, and automation. It underscores the necessity for businesses to embrace AI-driven approaches to stay ahead in an increasingly data-driven marketplace. Moreover, the concept paper delves into the strategic implications of AI adoption in marketing. It emphasizes the need for alignment between AI initiatives and overarching business objectives, emphasizing the role of AI in enhancing customer experience, optimizing resource allocation, and driving revenue growth. Furthermore, the paper addresses key considerations and challenges associated with integrating AI into marketing strategies, including data privacy concerns, ethical implications, and organizational readiness. It advocates for a structured approach to AI implementation, encompassing robust data governance, talent acquisition, and continuous monitoring to mitigate risks effectively. Drawing upon industry best practices and case studies, the concept paper elucidates practical methodologies for leveraging AI in setting strategic marketing goals. It emphasizes the importance of data-driven decision-making, iterative experimentation, and agile adaptation to capitalize on AI's potential for driving innovation and competitive advantage. In conclusion, the concept paper advocates for a proactive stance towards embracing AI in marketing strategy formulation. By strategically harnessing AI's capabilities, organizations can not only enhance their marketing effectiveness but also cultivate long-term sustainable growth in today's dynamic business environment. Keywords: AI, Strategic, Marketing, Environment, Goals, Business.

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Section: Current State Of Ai In Marketingmentioning

confidence: 99%

Harnessing artificial intelligence to develop strategic marketing goals

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al. 2024

Int. j. manag. entrep. res

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“…The debate on the optimal carbon pricing mechanism continues, with considerations including economic efficiency, environmental effectiveness, and political feasibility. Stavins (2019) explores the comparative dimensions of carbon taxes and cap-and-trade systems, emphasizing the need for policies that can be adapted to the political and economic realities of each country , Ehimare, Orikpete & Ewim, 2023, Ntuli, et. al., 2024.…”

Section: Literature Review Understanding Carbon Pricing Mechanisms: T...mentioning

confidence: 99%

Strategic implications of carbon pricing on global environmental sustainability and economic development: A conceptual framework

Peter Simpa,

Nko Okina Solomon,

Olubunmi Adeolu Adenekan

et al. 2024

Int. j. adv. economics

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This study critically evaluates the strategic implications of carbon pricing mechanisms on global environmental sustainability and economic development. Employing a systematic literature review and content analysis, the research synthesizes recent findings from peer-reviewed articles, reports, and policy documents published between 2010 and 2024. The study's objectives include analyzing the effectiveness of carbon pricing in reducing greenhouse gas emissions, assessing its economic impacts, exploring environmental benefits, and understanding the role of international cooperation in enhancing the efficacy of carbon pricing policies. The methodology hinges on a structured search strategy, applying rigorous inclusion and exclusion criteria to ensure the relevance and quality of the literature reviewed. The analysis reveals that carbon pricing, encompassing both carbon taxes and cap-and-trade systems, serves as a pivotal tool for mitigating climate change while fostering economic growth and structural transformation. Key findings highlight the potential of carbon pricing to drive innovation in green technologies, the importance of addressing social equity concerns, and the critical role of international policy coordination in mitigating cross-border carbon leakage and competitiveness issues. The study concludes that carbon pricing mechanisms, when effectively designed and equitably implemented, can align environmental sustainability with economic development goals. Recommendations for policymakers emphasize the need for comprehensive strategies that integrate carbon pricing with broader economic and environmental policies, underscore the importance of international cooperation, and advocate for continued research to refine carbon pricing models and strategies. This research contributes to the ongoing discourse on carbon pricing, offering insights into its potential as a cornerstone of global climate governance and sustainable economic policy. Keywords: Carbon Pricing Mechanisms, Environmental Sustainability, Economic Development, International Cooperation.

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“…Understanding the factors that influence consumer decisions regarding sustainable products and services is essential for businesses looking to develop effective sustainability strategies. This literature review examines key studies and findings related to consumer behavior in the context of sustainable marketing efforts , Ehimare, Orikpete & Ewim, 2023, Ntuli, et. al., 2024.…”

Section: Literature Reviewmentioning

confidence: 99%

The influence of consumer behavior on sustainable marketing efforts

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al. 2024

Int. j. manag. entrep. res

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This concept paper explores the dynamic relationship between consumer behavior and sustainable marketing efforts. As consumers increasingly prioritize environmental and social responsibility, businesses are adapting their marketing strategies to meet these evolving demands. The paper provides insights into the influence of consumer attitudes, beliefs, and values on sustainable purchasing decisions, highlighting the growing market for environmentally friendly products and the importance of transparent communication about sustainability efforts. Through a review of existing literature, the paper identifies key trends, challenges, and opportunities for businesses seeking to align their marketing strategies with sustainability goals. It proposes a model for understanding the influence of consumer behavior on sustainable marketing efforts, emphasizing the role of marketing strategies in shaping consumer perceptions of sustainability and influencing purchasing behavior. While businesses face challenges such as the high cost of sustainable production and the complexity of supply chains, the paper also highlights opportunities to differentiate themselves in the market and build stronger relationships with environmentally conscious consumers. By understanding consumer preferences and values, businesses can develop marketing strategies that resonate with their target audience and drive positive change. In conclusion, consumer behavior has a significant impact on sustainable marketing efforts, and businesses must adapt their strategies to meet the demands of an increasingly socially and environmentally conscious consumer base. The paper provides a foundation for further research and offers practical insights for businesses looking to integrate sustainability into their marketing strategies and achieve long-term success in a rapidly changing market landscape.. Keywords: Consumer Behavior, Sustainability, Marketing.

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The Perennial Logistical Challenges during Nigerian Elections: The Unmanned Aircraft System (UAS) Solution

Cited by 4 publications

References 21 publications

Harnessing artificial intelligence to develop strategic marketing goals

Harnessing artificial intelligence to develop strategic marketing goals

Strategic implications of carbon pricing on global environmental sustainability and economic development: A conceptual framework

The influence of consumer behavior on sustainable marketing efforts

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