2019
DOI: 10.1111/1467-923x.12687
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The Political Economy of Facebook Advertising: Election Spending, Regulation and Targeting Online

Abstract: Political advertising on Facebook is the latest in a long line of developments in campaign practice, and is a tool that has been mobilised extensively in elections around the world. In this article, we explore what we know about Facebook advertising at elections and ask what existing data from the UK Electoral Commission can reveal about current usage. Highlighting the principles behind Facebook advertising, we argue that existing metrics offer little insight into current campaign trends—posing analytical, met… Show more

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Cited by 57 publications
(57 citation statements)
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“…Recent surveys in Germany, the United Kingdom, and the United States (Ipsos MORI, 2020; Kozyreva et al, 2020) also provide evidence that people consider personalization and targeting in political campaigning unacceptable. The impact of microtargeting is often exacerbated by the lack of transparency in political campaigning on social media: It is nearly impossible to trace how much has been spent on microtargeting and what content has been shown (e.g., Dommett & Power, 2019).…”
Section: Challenges In Online Environmentsmentioning
confidence: 99%
“…Recent surveys in Germany, the United Kingdom, and the United States (Ipsos MORI, 2020; Kozyreva et al, 2020) also provide evidence that people consider personalization and targeting in political campaigning unacceptable. The impact of microtargeting is often exacerbated by the lack of transparency in political campaigning on social media: It is nearly impossible to trace how much has been spent on microtargeting and what content has been shown (e.g., Dommett & Power, 2019).…”
Section: Challenges In Online Environmentsmentioning
confidence: 99%
“…If MPs cannot easily distribute press releases via their political party or if press releases are less relevant than in our case, legislators might focus on social media platforms instead. Because politicians' online and offline communication differs (Fowler et al, 2020), we cannot rule out that our findings might differ in these contexts. We therefore encourage future research to study whether and how elite communication on the legislative agenda differs in other channels and across countries.…”
Section: Discussionmentioning
confidence: 91%
“…agree that it is not acceptable for social media platforms to use their data to deliver customized messages from political campaigns (Smith, 2018b). The impact of microtargeting is often exacerbated by the lack of transparency in political campaigning on social media: It is nearly impossible to trace how much has been spent on microtargeting and what content has been shown (e.g., Dommett & Power, 2019).…”
Section: Consistent Delegation Of Choice and Shifting Autonomy From Umentioning
confidence: 99%