The Potential of Web Mining in Business Predictive Analysis from Raw Data to Actionable Predictions

Abstract

This research paper explores the potential of web mining in business predictive analysis, focusing on the transformation of raw data into actionable predictions. The transformation of raw data into actionable predictions is explored in this research paper, which examines the potential of web mining in business analysis. With the growth of the internet and digital data, businesses can benefit by leveraging web mining tactics to collect valuable insights and make well-informed choices. Businesses can mine the web to find information from multiple sources, including websites, social media sites, and search engines, to help them predict their customers' actions, market developments, and competition intelligence. The paper covers the basics of web mining techniques and their applications in predictive business analysis, including future growth prospects.