The Power of Language: Conceptualizing the Phenomenon of Leadership via the Art of Communication

Abstract

This research aims to conceptualize the phenomenon of leadership through the power of language. Effective language use leads to effective communication, which is quintessential in leadership practice. This paper views any person able to obtain followers or audience as a leader, regardless of the pertinent realm or domain. It is worth noting that the terms “audience” and “followers” are used interchangeably herein. This research adopts the communicative power of language while linking its significance to a non- specific domain leadership. Moreover, this study provides a combination of Howard Gardner’s and John C. Maxwell’s perspectives on leadership while highlighting the connection between effective language use and leadership communication through influence, socialization and change.