The Reception of Kadazandusun University Students towards the Kadazandusun Columns in Sabah’s Local Newspapers

Totu, Andreas; Yakin, HalinaSendera Mohd

doi:10.9790/0837-19757280

Cited by 2 publications

(3 citation statements)

References 4 publications

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“…Previous works also slowly created a path of discussion that focuses on the acceptance and views among the Kadazandusun intra-ethnic community. A study by Totu and Mohd Yakin (2014) found that the columns do not concern most of the students. His research shows that trilingual newspapers in Sabah mostly translate news to a different language rather than conveying different news to different communities using the Kadazandusun language.…”

Section: Ethnic Mediamentioning

confidence: 99%

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Trilingual newspapers in Sabah: The needs and its effect to local communities

Openg

Mustafa

2022

JPMM

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The state of the local press industry in Sabah, Malaysia, pioneered by trilingual newspapers such as Daily Express, New Sabah Times, and Borneo Post, seems to be losing ground when they stop or reduce their Kadazandusun sections due to a major financial crisis. Therefore, this study will examine its needs and their effect on the local communities in Sabah. Results of the study found that trilingual newspapers in Sabah play an important role in both the political aspects and the local wisdom of the state of Sabah. In addition, this study also draws attention that the use of the standard Kadazandusun language in Sabah local newspapers affects the inter-ethnic relations of the Kadazandusun community itself.

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Section: Ethnic Mediamentioning

confidence: 99%

“…Previous literature (Katz et al, 1973;McLeod, Ward, & Tancill, 1965;Totu, 2014) determined that there are dependencies between the reasons to use media as well as the gratification desired by readers (audiences). It starts with the idea that media can clarify the user's choices.…”

Section: Media Uses and Gratificationsmentioning

confidence: 99%

Trilingual newspapers in Sabah: The needs and its effect to local communities

Openg

Mustafa

2022

JPMM

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“…According to a second survey conducted by the same researcher, Kadazan-Dusun youth are more engaged with interactive electronic media than with conventional print media (Totu & Yakin, 2014). They rely heavily on electronic media, including social media, the internet, and cell phones.…”

Section: Television Consumption Patterns In the Era Of Digital Societymentioning

confidence: 99%

Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society

Modili

Karim

Wahab

2022

MJSSH

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The purpose of this article is to gain insight into the impact of digital technologies' emergence on the television consumption patterns among Kadazan-Dusun youths in Sabah in the era of digital society. An online survey was conducted using a Google form, and SPSS was utilised to analyse the results. The survey sampled 411 respondents aged 18 to 25 years old who resided in four major areas: Kota Kinabalu, Penampang, Ranau, and Keningau. As shown in the research, television consumption patterns among Kadazan-Dusun youth in Sabah are changing in lockstep with the changing television environment, which now includes multi-platform channels. The respondents place a higher premium on the use of alternative television platforms to receive television content than on traditional television. Additionally, technological advancements make it easier for viewers to get their favourite shows regardless of where they are. Thus, the data demonstrate that the television-or alternative television-consumption patterns of Kadazan-Dusun adolescents in Sabah are more likely to be motivated by self-preference and personal taste nowadays.

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The Reception of Kadazandusun University Students towards the Kadazandusun Columns in Sabah’s Local Newspapers

Cited by 2 publications

References 4 publications

Trilingual newspapers in Sabah: The needs and its effect to local communities

Trilingual newspapers in Sabah: The needs and its effect to local communities

Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society

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