The Relation Between Affection and Cognition: Theoretical Perspectives

Corrêa, Crístia Gonçalves Lopes

doi:10.1590/2175-35392024-257346-t

Cited by 3 publications

(2 citation statements)

References 19 publications

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“…Similarly, in the field of consumer satisfaction research, this perspective is referred to as the expectancy-disconfirmation model ( Rust and Oliver, 1993 ), which proposes that customer satisfaction is influenced by the disparity between customer expectations and the actual product or service experience. However, affect and emotion are intricately interconnected systems ( Corrêa, 2024 ). Although involving distinct brain regions, they are closely connected through neural pathways.…”

Section: Introductionmentioning

confidence: 99%

The N270 as an index of consumer commodity color preference in the S1–S2 paradigm

Shu,

Liu,

Zhang

2024

Front. Psychol.

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IntroductionAffective decision-making is a prominent topic in consumer psychology research, with its core assumption being that consumers tend to purchase brands and commodities they like. However, the reasons behind why we develop emotional responses of liking or disliking toward certain commodities, as well as what the underlying neural mechanisms are, remain largely unknown.MethodsThis study utilized the S1–S2 paradigm in an experiment wherein S1 presented 12 types of commodities and S2 displayed 48 distinct colored squares. Participants were instructed to assess whether they “Like” or “Dislike” the commodity in S1, which was colored with the S2 color. Electroencephalogram (EEG) recordings were obtained during the reaction process and subsequently analyzed to examine the components of S2-induced event-related potentials (ERPs).ResultsThe analysis revealed that S2 elicited a significant N270 in the prefrontal scalp area under both the “Like” and “Dislike” conditions. Interestingly, the amplitude of the N270 was significantly higher during the “Dislike” condition compared to the “Like” condition.DiscussionThe N270 component was shown to reflect the conflict in physical attributes between S1 and S2, as well as the conflict between commodity and color. This highlights the potential utility of this component as an objective EEG indicator of consumer commodity color preferences in future marketing research.

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Section: Introductionmentioning

confidence: 99%

The N270 as an index of consumer commodity color preference in the S1–S2 paradigm

Shu,

Liu,

Zhang

2024

Front. Psychol.

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show abstract

“…Similarly, in the field of consumer satisfaction research, this perspective is referred to as the expectancy-disconfirmation model (Rust and Oliver, 1993), which proposes that customer satisfaction is influenced by the disparity between customer expectations and the actual product or service experience. However, affect and emotion are intricately interconnected systems (Corrêa, 2024). Although involving distinct brain regions, they are closely connected through neural pathways.…”

Section: Introductionmentioning

confidence: 99%

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A Interação Entre Afeto E Cognição E a Relação Educador-Criança Na Educação Infantil

Batista,

Corrêa

2024

Rev. Contemp.

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O presente artigo tem como objetivo compreender a relação entre o afeto e a cognição de forma geral. Além disso, visa investigar as consequências do conceito winnicottiano de "mãe suficientemente boa" na relação entre educador e criança na educação infantil, bem como sua influência no desenvolvimento integral da criança nessa fase. Para isso, foi realizada uma pesquisa bibliográfica, utilizando como referencial teórico os estudos de Piaget, Vygotsky, Wallon, Freud, Neurociências e Winnicott. Os resultados constataram que o afeto e a cognição são indissociáveis e estão constantemente interligados. Além disso, tornou-se possível perceber que, na teoria winnicottiana, o(a) professor(a) assume um papel de grande relevância para a criança no período da educação infantil. Nessa direção, assim como a criança demandou inicialmente da mãe, é necessário que a escola também proporcione um ambiente seguro, protetor e confiável. Portanto, pode-se considerar que o(a) “professor(a) suficientemente bom/boa" é aquele/aquela que realiza o handling, o holding e a apresentação de objetos, assim como a mãe, mas de forma adaptada ao contexto escolar. A conclusão do estudo destaca que o educador da educação infantil pode desempenhar o papel de "mãe suficientemente boa", contribuindo para o desenvolvimento saudável da criança. Ressalta a importância da compreensão desse tema na formação docente, visando suas futuras práticas pedagógicas.

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The Relation Between Affection and Cognition: Theoretical Perspectives

Cited by 3 publications

References 19 publications

The N270 as an index of consumer commodity color preference in the S1–S2 paradigm

The N270 as an index of consumer commodity color preference in the S1–S2 paradigm

Table_1.XLSX

A Interação Entre Afeto E Cognição E a Relação Educador-Criança Na Educação Infantil

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