The Relationship among the Event Attributes of Professional Golf Tour, Competition Satisfaction, Competition Image, and Revisit Intention

Chul, Joo Hyung; Gun, Lee Yong

doi:10.35159/kjss.2019.06.28.3.467

Cited by 3 publications

(2 citation statements)

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“…Li et al (2020) argued that event image is a strong antecedent of the behavioral intention of visitors of beer festival. Similarly, Joo & Lee (2019) found a close relationship between event image and behavioral intention in professional golf tour.…”

Section: Discussionmentioning

confidence: 73%

“…Practitioners should also offer visitors enjoyable programs such as photoshoots and signing events with famous athletes, cultural exhibitions, musical performances, and children's activities to generate unique and memorable experiences. However, these results should not be interpreted to indicate that organizations can ignore the quality of a sporting event (Ko et al, 2011); up-to-date event information, high-quality concessions, and easy-to-read signage still influence spectators' images to destination and event, and therefore contribute to revisit intention (Joo & Lee, 2019;Park & Lee, 2018).…”

Section: Discussionmentioning

confidence: 99%

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The Relationships between Sport Spectators’ Experience, Destination Image, Event Image, and Behavioral Intention: The Case of the 18th FINA World Aquatics Championships

Min

Lee

2022

Int J Appl Sports Sci

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This study aimed to identify sporting event experience factors and examine the structural relationships among experience, destination image, event image, and behavioral intention using data from sport spectators of the 18th FINA World Aquatic Championships in South Korea. The data were collected using a face-to-face questionnaire-based survey with 329 randomly selected sport spectators aged over 20 years. Factor analysis, reliability, validity, a correlation analysis, and a structural equation modeling analysis were employed utilizing SPSS 22.0 and AMOS 22.0. The results indicate that entertainment, esthetics, and escapism in sporting event experiences enhance destination image and event image. Further, destination image and event image are strong predictors of behavioral intention. The results indicate that local governments and event organizers should provide spectators with a creative sporting event environment with a wide array of potential experiences.

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Section: Discussionmentioning

confidence: 73%

Section: Discussionmentioning

confidence: 99%

The Relationships between Sport Spectators’ Experience, Destination Image, Event Image, and Behavioral Intention: The Case of the 18th FINA World Aquatics Championships

Min

Lee

2022

Int J Appl Sports Sci

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Structural Relationships among Perceived Sporting Event Quality, Image, Trust, Satisfaction, and Loyalty of Small-scale Golf Tournament Participants : A Case of Korea Family Golf Challenge

Min¹,

Woo²

2023

Korean J Sport Sci

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PURPOSE Sporting events constitute attractive platforms for providing participants with unique experiences. This study was aimed at investigating the structural relationships among perceived sporting event quality, image, trust, satisfaction, and loyalty of small-scale golf tournament participants.METHODS The questionnaire was structured in five dimensions: sporting event quality (4 sub-dimensions and 13 items), image (3 items), trust (3 items), satisfaction (3 items), and loyalty (4 items). A total of 217 amateur golfers from four Ecolian public golf clubs (Gwangsan, Jechon, Jeoungsun, and Younggwang) during the golf tournament participated in this study. Factor, reliability, validity, and structural equation model analyses were performed utilizing SPSS 24.0 and AMOS 24.0.RESULTS This study indicated that sporting event quality in a small-scale sporting event was the crucial factor of image, trust, and satisfaction, which, in turn, significantly impacted loyalty.CONCLUSIONS The results of this study contribute to theoretical understandings of sporting event quality factors that predict sport consumers’ image, trust, and satisfaction in the context of sports and leisure. Additionally, this study offers practical suggestions for administrators who develop marketing strategies for small-scale sporting events.

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Determining the Factors Influencing the Success of Sports Entertainment Programs using Big Data Analysis : Focussing on “A Clean Sweep”

Lee,

Lee

2024

Korean J Sport Sci

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PURPOSE This study aimed to identify the factors influencing the success of the sports entertainment program “A Clean Sweep” using big data analysis.METHODS Text mining, sentiment analysis, TF-IDF, connection centrality, and semantic network analysis were conducted using the social big data analysis program Textom and social network analysis program Ucinet6. The research period was limited from June 6, 2022 to November 30, 2023.RESULTS The factors determining success were entertainment programs, Monday, OTT, and independent league. The events and marketing factors were extracted, and A Clean Sweep X Kelly, A Clean Sweep X Mom love, cheering song, uniforms, and direct viewing day influenced success. The new hire factors were rookie draft, Young-Mook Hwang, Sung-Joon Won, and Hyun-Soo Jeong. Positive (such as good, fun, looking forward to, best, and funny) and negative (such as esoteric, regrettable, shocking, dislike, and uncomfortable) emotional factors were also extracted. The extracted star marketing factors were directors (Seung-Yup Lee, Sung-Geun Kim) and players (Dae-Ho Lee, Geun-Woo Jung, Hee-Kwan Yoo, Moon-Ho Kim, Yong-Taek Park, Taek-Geun Lee).CONCLUSIONS We were able to identify the success factors of “A Clean Sweep”, which we hope will contribute to the revitalization of professional baseball as well as sports entertainment programs.

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The Relationship among the Event Attributes of Professional Golf Tour, Competition Satisfaction, Competition Image, and Revisit Intention

Cited by 3 publications

References 0 publications

The Relationships between Sport Spectators’ Experience, Destination Image, Event Image, and Behavioral Intention: The Case of the 18th FINA World Aquatics Championships

The Relationships between Sport Spectators’ Experience, Destination Image, Event Image, and Behavioral Intention: The Case of the 18th FINA World Aquatics Championships

Structural Relationships among Perceived Sporting Event Quality, Image, Trust, Satisfaction, and Loyalty of Small-scale Golf Tournament Participants : A Case of Korea Family Golf Challenge

Determining the Factors Influencing the Success of Sports Entertainment Programs using Big Data Analysis : Focussing on “A Clean Sweep”

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