2021
DOI: 10.19044/esj.2021.v17n1p102
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The relationship between Competitive Strategy Drivers and Performance of manufacturing Small and Medium Enterprises in Nairobi County, Kenya

Abstract: This study determines the influence of competitive strategy drivers on the performance of manufacturing SMEs in Nairobi County in Kenya. Small and medium enterprises (SMEs) are the backbone of many economies all over the world through creation of employment opportunities as well as wealth creation for entrepreneurs. Strong competitive strategy drivers offer advantage to SMEs to help them achieve good performance and remain competitive in their respective markets. The study was anchored on resource-based theory… Show more

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“…Capital structure theories predict that leverage level influences a firm's performance. The capital structure of a firm is basically the way of a firm finances its assets through some combination of debt and equity that a firm deems as appropriate to enhance its operations (Maigua, 2014;Wafula, 2018). The capital structure of the firm, positively influenced firm profitability.…”
Section: Capital Structurementioning
confidence: 99%
“…Capital structure theories predict that leverage level influences a firm's performance. The capital structure of a firm is basically the way of a firm finances its assets through some combination of debt and equity that a firm deems as appropriate to enhance its operations (Maigua, 2014;Wafula, 2018). The capital structure of the firm, positively influenced firm profitability.…”
Section: Capital Structurementioning
confidence: 99%