2017
DOI: 10.26480/icemi.01.2017.124.125
|View full text |Cite
|
Sign up to set email alerts
|

The Relationship between Nostalgic Emotion and Purchase Intention: Brand Awareness and Brand Attitude as Moderating Variables

Abstract: The purpose of this paper is to explore the influence of nostalgic emotion, brand awareness, and brand attitude on purchase intention. Although previous literature has discussed nostalgic emotion more than visual communication and corporate marketing, it has only looked at the influence of nostalgia on consumer behavior, while ignoring the purchase intention generated by nostalgic brand factors. Therefore, the present study proposes a research model and questionnaire, and discusses the effect of brand awarenes… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 7 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?