2024
DOI: 10.22363/2313-2329-2024-32-1-37-52
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The relationship between the tourist attractiveness of the country and the sales of national brands: The example of BeerLao

Sergey U. Chernikov,
Vithaya Chanthasy,
Ekaterina A. Degtereva

Abstract: The dynamic relationship between tourism and BeerLao export in Laos is investigated in this article. It provides an in-depth look into the studies that have been conducted showing the various correlations between inbound tourism and economic performance of various countries. Laos is a small landlocked Southeast Asian country with a rich cultural past, magnificent natural beauty and a rising economy despite its small size. Agriculture, particularly rice production, is the economy’s mainstay, although other indu… Show more

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