2024
DOI: 10.1002/pra2.1195
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The Relationships between Influencers and Followers Who Troll and Proactive‐Reactive Trolling

Honglei Sun,
Pnina Fichman

Abstract: Little is known about the differences between trolling by influencers and followers, the difference between proactive and reactive trolling, and the relationship between them. Based on a content analysis of 1,386 comments on 160 posts of 19 influencers during a Sina Weibo trolling event, we found that influencers troll more frequently than their followers and they troll proactively more often than reactively, while followers troll reactively more often than proactively. Influencers generated less but more impa… Show more

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