The Relevance of Digital Sharing Business Models for Sustainability

Abstract

There is a growing discussion about the "Digital Sharing Economy" (DSE). The pervasiveness of digital platforms and the growing interest in a sharing (rather than ownership) style of consumption have allowed for sharing practices to scale up and become a widespread phenomenon. Digital sharing platforms offer a wide variety of services which appear to be more affordable, efficient, and accessible than their conventional counterparts, making them more attractive in the eyes of consumers. The DSE has manifested itself most remarkably in consumer-to-consumer (C2C) and business-to-consumer (B2C) sharing models. New business models have been created to capture and offer the values driving the emerging sharing trend.

Social businesses and digital platforms: analysis from the perspective of business models

“…Analisando os artigos que utilizavam frameworks existentes para representar o MNPD identificou-se o Modelo de Negócios Canvas como o mais utilizando, representando, portanto, um modelo relevante para o estudo. A análise dos documentos focados em organizações hibridas (Reuter, 2021;Sparviero, 2021), bem como aqueles focados na análise de resultados socioambientados gerados pelos MNPD (Cui et al, 2020;Deng et al, 2021;Heeks et al, 2021;Long & van Waes, 2021b;Mattila et al, 2020;Michelini et al, 2020;Okano et al, 2018;Orefice & Nyarko, 2020;Pouri & Hilty, 2020;Presenza et al, 2021;Y. J. Wu et al, 2020;Yun et al, 2017) permitiu a identificação da Teoria da Mudança, apresentado no trabalho de Michelini e colaboradores (Michelini et al, 2020) como um framework relevante para modelar os aspectos relacionados a criação de valor social.…”