“…These existing interpretations tend to be policy driven, i.e. its impact on attitudes towards race and immigration, or they are located within sociological or social psychological perspectives with an emphasis on discourse analysis (see Gilroy, 1987;Layton-Henry, 1992;Wetherell and Potter, 1992;Black, 1995, Schwarz 1996;Miles, 1997;van Dijk, 2000;Capdevila and Callaghan, 2008). However, such accounts do fully explore the speech within the context of either Conservative politics, or the centrality of Powell as the communicator, i.e.…”