The Research on Hotel Customization Capability Influence Mechanism Based on Biological Double Helix Gene

Abstract

In today's hotel industry, how to effectively balance the benefit of the customer demand and the supply resources has received widespread attention. This article put forward the connotation of hotel customization capability and "double helix gene" structure model which integrates customer demand, the hotel product characteristics with standardization production factors for customers, and discusses the relationship of different customization performance and enterprise capability; accordingly summarize the influence mechanism of customization capability.