Abstract:The modern Olympic Games, recovered by Coubertin, have been constituted in the last century as the most important mega-sport event, due to its social, political and economic issues. Through words of Olivera, these are considered as cultural heritage of the humanity. The diverse postures of sports scholars were focused in Rio Olympics 2016, and analyzed them from different perspectives including: the political implications in Brazil; participation of the media in its international dissemination; the immutable p… Show more
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