The rise of social networking sites

Abstract

Purpose The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach A questionnaire survey was developed and administered to a convenience sample of 838 university students. Findings The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU. Originality/value This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.

The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

“…To further enhance the users' gratification level, SNS developers should continually modify interfaces and update them frequently with userfriendly tools and attractive layouts. This study's findings revealed that internalization and identification of social influence processes have a significant impact on sustainable intention to use SNS and are congruent with the findings of a number of other researchers (Chiu et al, 2013;Ifinedo, 2016;Li, 2011;Naqvi et al, 2019;Yushi et al, 2018) who reported that internalization and identification improved the sustainable usage of SNS. Our analyses showed that users preferred to use social networking sites that expressed values consistent with their own.…”

“…The literature (Al-Debie et al, 2013;Lin, 2007) has confirmed that users' positive attitudes towards Instagram had a decided effect on the sustainable intention to use the platform for communication, blogging, e-business opportunities, and entertainment. A substantial body of data supports the idea that the sustainable intention to use SNS explicitly influenced the sustainable pervasive adoption of SNS (Al-Debei et al, 2013;Ifinedo, 2016;Naqvi et al, 2019;Sledgianowski & Kulviwat, 2009;Yushi et al, 2018). Lastly, our results also revealed that attitude not only had a direct positive effect on the intention to use SNS but it also partially mediated the relationship between trust and intention to use SNS (Abduljalil & Zainuddin, 2015).…”

“…Though it is obvious that SNS have received recognition around the world, there has been only a limited investigation of South Asian markets (Goodrich and De Mooij, 2014;Naqvi, Li, Jiang, & Naqvi, 2019). For example, Pakistan, which is an emerging economy has had little exposure in the social media and e-commerce sector (Tariq, Sajjad, Usman, & Amjad, 2017).…”

Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response

“…Second, this study examines the dynamic aspect of consumer attitude toward a company in sequential experimental episodes of NeWOM then of RES, which overcomes the limitations of cross-sectional studies. Also, this current study extends social network theory and the influence of NeWOM on individual perceptions to an online context of consumers in an emerging market in Asia, where studies of NeWOM in online social media networks are relatively scant (Naqvi et al, 2019). More specifically, this study involved a sample of consumers in Thailand, a country where online social media network participation rates are well above the global average.…”

Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach

“…In recent years, business success has become a competitive task linked with customer experience apart from considering product pricing and differentiation [1]. Integrating eretailing strategies with customer experience can result in significant performance outcomes [2,3]. However, numerous studies have researched online shopping on developing and maintaining an online user experience, still requiring research scholars and online retailers [4,5].…”