The Role of Communications in Managing a Disaster: The Case of COVID-19 in Vietnam

Bucatariu, Lena

doi:10.1108/978-1-83982-186-820201011

Cited by 6 publications

(9 citation statements)

References 22 publications

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“…During this period, the frequency and scale of communication activities have been carried out more frequently. Information about new cases was quickly diffused on mass media and social networks (Bucatariu 2020 ). COVID-19 prevention and control recommendations were widely disseminated through the website of the Ministry of Health, the website of the Department of Preventive Medicine, and through the mass media (e.g., television, radio, and newspapers), a variety of social network (e.g., Facebook, Zalo), and new media (e.g., SMS, TikTok, and phone apps).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Viral video “Hand Washing Dance” Zalo (Vietnamese social media app) Official Government Account several times/day Factual, reassuring Text, links, Visual (photos) Repeats (usually verbatim) from Government Portal Government Apps NCOVI; Vietnam Health Declaration; SUCKHOE Vietnam as needed Factual, reassuring Visual, some text Medical health declaration, updates on outbreak, prevention, etc Billboard & Outdoor Outdoor, nationwide. High penetration in rural n/a Engaging Visual with call to action Depict desired behavior, shared responsibility Call to action Source: Developed based on Bucatariu’s ( 2020 ) work …”

Section: Literature Reviewmentioning

confidence: 99%

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Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

Tam

Nguyen

et al. 2021

Glob J Flex Syst Manag

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Vietnam is considered as one of the countries with the earliest and most effective responses to the outbreak of 2019 novel coronavirus disease (COVID-19), a pandemic with acute respiratory syndrome caused by the new strain of coronavirus (SARS-CoV-2). An important contribution to the overall success is the effectiveness of the governmental communication strategy in achieving the desired cognitive, affective, and behavioral outcomes. Analysis of the qualitative data collected from twelve focus group discussions with a total of 60 participants revealed that due to the government’s communication efforts, Vietnamese people have adequate information/knowledge about the COVID-19 pandemic, and majority of them experience low emotional levels of anxiety, fear, dread, stress, and panic. Moreover, the communication strategy has helped to form both health-promoting and safety-seeking behaviors among the community. Further, the characteristics of an effective communication strategy such as reliable sources of communication, usages of multiple social media channels, and transparent message contents in the form of infographic or video clips are identified.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

Tam

Nguyen

et al. 2021

Glob J Flex Syst Manag

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“…Furthermore, in April 2020, social distancing campaigns were executed across the country (44). Additionally, the country made an appealing music video for distributing clear messages about the significance of handwashing (50). As a part of the intensive public communication, television, radios, journals, websites and social media circulated many articles, news, pictures and flyers on COVID-19 information (51).…”

Section: Non-pharmaceutical Measures and Citizens' Behavioursmentioning

confidence: 99%

Examining Bangladesh’s responses to COVID-19 in light of Vietnam: Lessons learned

et al. 2021

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This review aimed to examine the extent of Bangladesh's COVID-19 preparedness and control measures up to 20 January 2021, and to draw some lessons for informing the current and future pandemic responses in Bangladesh in light of Vietnam's responses, which had successfully controlled the pandemic. We performed a content analysis of data to identify similarities and critical discrepancies in epidemiological features and COVID-19 responses between the two countries. Findings indicated that Vietnam reported lower COVID-19 incidence (15 cases per million) and death rate (0.4 cases per million) than Bangladesh, with 3,129 cases per million and a death rate of 46 cases per million. Vietnam reported only 35 deaths, with 22 older individuals (>60 years) compared with 7,950 deaths in Bangladesh, with the highest death rate in older people (45%). An integrated approach combined with widespread contact tracing, better health investment, vaccine development, and strong political commitment enabled Vietnam to control the disease and mitigate its impacts. In contrast, Bangladesh seemed to adopt inadequate and untimely measures in the same domains, potentially contributing to relatively high COVID-19 infections and death rates. To control COVID-19 or inform responses to future pandemics, Bangladesh and similar countries can learn eight lessons from Vietnam. Such transferable responses could prepare health systems and populations for an appropriate global response to the next potential pandemic.

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“…It is critical for a company to share information with stakeholders and comprehend the development of opinions during a crisis (Liu and Viens, 2020). Medical device manufacturers, thus, used social media (Azer et al , 2021; Bucatariu, 2020) to reach maximum stakeholders during the pandemic. Kim and Liu (2012) claim that social media was used more frequently than traditional media during the 2009 swine flu pandemic.…”

Section: Introductionmentioning

confidence: 99%

Medical device companies crisis communication response to stakeholders during COVID-19: pre-crisis stage to new normal

Taneja

Bharti²

2023

IJPHM

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Purpose During COVID-19, this study aims to evaluate the crisis communication strategies (CCS) of Fortune 500 medical device businesses. These companies’ CCS adoption is evaluated using data from the microblogging site Twitter. Design/methodology/approach A total of 11,569 tweets were collected over the course of a year, from 31 December 2019 to 31 December 2020, and analysed using COVID-19’s pre-crisis, crisis and new normal stages. The data acquired from Twitter is assessed using latent Dirichlet allocation-based topic modelling, valence aware dictionary for sentiment reasoning sentiment analysis and emotion recognition analysis and then further examined using fuzzy set qualitative comparative analysis to build a configurational model. The findings were compared to Cheng’s (2018, 2020) integrated strategy toolkit for organisational CCS, which included 28 strategies. Findings With positive sentiments across stages, companies chose “information providing”, “monitoring” and “good intentions” as the CCS. In the crisis and new normal stages of COVID, the emotion of “depression” was observed. Research limitations/implications Researchers would be able to assess the CCS used through visual aids in the future by conducting a cross-industry examination using image analytics. Furthermore, by prolonging the study’s duration, long-term changes in the CCS can be investigated. Practical implications Companies should send real-time information to their stakeholders via social media during a pandemic, conveying good intentions and positive sentiments while remaining neutral. Originality/value To the best of the authors’ knowledge, this is one of the first studies to investigate the CCS patterns used by medical device businesses to communicate via social media during a pandemic.

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The Role of Communications in Managing a Disaster: The Case of COVID-19 in Vietnam

Cited by 6 publications

References 22 publications

Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

Examining Bangladesh’s responses to COVID-19 in light of Vietnam: Lessons learned

Medical device companies crisis communication response to stakeholders during COVID-19: pre-crisis stage to new normal

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