2022
DOI: 10.1108/bfj-07-2021-0802
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The role of cultural identity in acceptance of wine innovations in wine regions

Abstract: PurposeWine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations.Design/methodology/approachThis quantitative study was conducted in Spain, the country with the largest acreage o… Show more

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Cited by 5 publications
(3 citation statements)
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“…At the same time, there are also studies that focus on learners' reactions to different cultural presentation styles and analyze how these styles affect learners' identification with target cultures (such as Chinese culture). These research results provide valuable reference and guidance for us to further study the presentation of Chinese culture in foreign language textbooks [1] .…”
Section: Related Researchmentioning
confidence: 77%
“…At the same time, there are also studies that focus on learners' reactions to different cultural presentation styles and analyze how these styles affect learners' identification with target cultures (such as Chinese culture). These research results provide valuable reference and guidance for us to further study the presentation of Chinese culture in foreign language textbooks [1] .…”
Section: Related Researchmentioning
confidence: 77%
“…For instance, [79] applied the UTAUT theoretical framework to explain the acceptance of cyborg techs, [80] did so in the context of sport technology, and [68] evaluated the behavioral intention to invest in cryptocurrencies. Alesanco-Llorente et al [81], adopting the cognitive-affective-normative (CAN) theory of technology, employed an 11-point Likert scale to assess behavioral intention toward mobile augmented reality techs, while [82] did the same in the field of wine innovations.…”
Section: Methodsmentioning
confidence: 99%
“…The food literature discusses cultural identity (Reinares-Lara et al. , 2023) and food culture (Khoshkam et al.…”
Section: Introductionmentioning
confidence: 99%