The Role of Government in Promoting Handicraft Industry: A Case Study of Kashmir

Abstract

In India, the handicraft industry is the second largest rural employment industry after agriculture. Handicrafts are typically produced in the unorganised industry. There was an underestimation of the potential of the handicraft industry, which can play a significant part in the economy. Artisans face low wages, job inconsistencies, a lack of technological expertise, and a lack of new design. Several government and non-governmental programmes are also in operation, but they are either ineffective or do not impact the majority of artisans. In the present study the researchers focuses on the present trends of different handicraft schemes implemented under the 12th five-year plan. The study also explores the ground reality of the existing government’s programmes in Jammu and Kashmir towards promoting handicraft industry. The present research will help policymakers create appropriate initiatives to expand the handicraft industry and artisans, as well as change existing plans.

Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung

“…Industri kerajinan tangan memainkan peran penting dalam pelestarian budaya dan pembangunan ekonomi (Gautam et al, 2023;Koyliev & Abdullaev, 2023;Majeed et al, 2023;Nawawi et al, 2023;Rolalisasi et al, 2023). Di Kota Bandung, sektor ini tumbuh subur karena inovasi artistik dan keanekaragaman budaya yang mencerminkan perpaduan antara tradisi dan modernitas.…”

“…Industri kerajinan tangan memang telah menyaksikan pergeseran penting menuju strategi pemasaran digital, yang memungkinkan bisnis untuk menjangkau audiens global. Berbagai tantangan yang dihadapi oleh pengusaha kerajinan tangan, seperti rendahnya permintaan dan masalah dalam mempromosikan barang, telah diatasi melalui platform digital seperti CraftOnTheGo, MyCraftShoppe, dan E-Kraf Bazar, yang didukung oleh pemerintah Malaysia (Majeed et al, 2023). Selain itu, pemanfaatan platform pemasaran digital telah terbukti bermanfaat bagi usaha mikro, kecil, dan menengah (UMKM) seperti Keranting dan Beelovedthings, meningkatkan pemenuhan stok dan menarik lebih banyak pelanggan (Suhaimi et al, 2023).…”

An Analysis of the Scope and Adoption of Sustainable Printmaking Practices in India

“…The government and businesses can assume various responsibilities in fostering sustainable printmaking in India. The government has the capacity to offer monetary aid to sustainable printmakers, allocate funds towards research and development of sustainable printing technology, and enlighten consumers about the advantages of sustainable printmaking Ishfaq Majeed (2023).…”

“…Financial Aid and Policy Incentives: Supporting initiatives like the Green Printmaking Project by the India Printmaker House empower artists with grants and facilitate access to eco-friendly materials. Implementing tax breaks for businesses using sustainable materials, as advocated by Ishfaq Majeed (2023), can further incentivise responsible practices.…”