The Role of Information Technology Capabilities in Capitalizing Market Agility in Jordanian Telecommunications Sector

Abstract

Information technology (IT) capabilities consider the foundation stone for telecoms organizations to achieve market agility, in view of the fact that these capabilities can provide those organizations with enormous data about the overall market surroundings; thus they can quickly respond to seize on opportunities and avoid various threats. However, the focal point of this research is to examine the role of IT capabilities in capitalizing market agility. A selfadministered questionnaire was distributed on a total sample of (192) IT employees working at one of these Jordanian telecoms organizations (Zain, Orange and Umniah) from different managerial levels. The findings of multiple regression test showed that; IT business spanning capability is the most influential dimension on market agility, and respectively, IT infrastructure capability and IT proactive stance capability. Accordingly, the researchers recommended both

Multidimensional Perspective of Firms’ IT Capability Between Digital Business Strategy and Firms’ Efficiency: A Case of Chinese SMEs

“…Also, the findings imply that IT capability mediates the association of DBS with firms' efficiency. The results, therefore, are coinciding with the study of Bataineh et al (2015). However, this study specifically argues that the proactive stance for Chinese SMEs is more significant than IT-based infrastructure or business spanning.…”

“…The research of Nadeem et al, (2018) has also asserted that DBS leads to digital transformation, yet the firms' capabilities contributing to it are ambiguous. Bataineh et al (2015) in this concern stressed on the IT capability of the firms in enhancing the efficiency of businesses irrespective of the industry it is operating in. In the context of transformation, DBS reforms the infrastructure of the company along with improving the firms' communication and coordination pattern (Westerman et al, 2014).…”

“…Under the research of Bataineh et al (2015), a business strategy of the firms excels the IT capability, which in turn produces effective and efficient results in terms of productivity and profitability. In this case, the study by Lu and Ramamurthy (2011) bifurcated IT capability into infrastructure capability, business spanning, and proactive stance.…”

“…However, the research of Bataineh et al (2015) stated that in enhancing the agility and efficiency of firms, for instance, IT capabilities, the IT infrastructure mediates effectively between the IT or business strategy and the agility in the market. A crucial gap, in this case, is determined as previously conducted research works have focused primarily on the association of digital business strategy (DBS) with firms' performance, whereas the capability of the firm to excel in this regard have not been considered specifically in the context of businesses operating in China.…”

The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement

“…Mobile game advertising considered a new phenomenon; mobile phone game advertising service was launched in 2006 before brands were simply can be advertised in fixed, inflexible advertisements (Persaud & Azhar, 2012). However, various information technology tools reshaped the relationships between customers and organizations and helped them take greater benefits of their current relationships (Bataineh et al, 2015). Since mobile game advertising is in its first steps, it is defensible to start examining mobile players, as the diffusion of innovative mobile technology is highly and quickly increasing in Jordan.…”