The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

Hasan, Irmayanti; Farida, Lailatul

doi:10.21067/jem.v17i2.5334

Cited by 2 publications

(2 citation statements)

References 11 publications

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“…Meanwhile, in the gaming sector, it is known that having challenges in the game has a direct impact on loyalty (Teng, 2013). Conventional ways like CSR are also still impactful in increasing customer loyalty especially when a business understands its customer (Hasan et al, 2021).…”

Section: Resultsmentioning

confidence: 99%

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

Qurniawati,

Mardani,

Wulandari

2024

PRH

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Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.

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Section: Resultsmentioning

confidence: 99%

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

Qurniawati,

Mardani,

Wulandari

2024

PRH

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“…A person's feelings about an object are influenced by a number of factors, including trust. Because a person's sense of trust or mistrust toward what others give is correlated with trust, trust is also correlated with a person's level of confidence or uncertainty regarding promises made by others (Hasan et al, 2021).…”

Section: Trustmentioning

confidence: 99%

Why are Customers Still Lolay to Islamic Banks?

Suryaningsih,

Hermawan

2023

Velocity

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Peneltian ini bermaksud untuk menguji faktor-faktor apa saja yang mempengaruhi loyalitas nasabah perbankan syariah, studi kasus di Bank Muamalat cabang Semarang. Penelitian ini menggunakan penelitian kuantitatif. Jenis dan bentuk data yang dipakai didapatkan dari tanggapan responden dengan kuesioner. Sumber data dari penelitian ini adalah berasal dari data primer yaitu data yang diperoleh secaralangsung melalui responden dengan penyebaran kuesioner. Populasi penelitian ini adalah nasabah Bank Muamalat cabang Semarang dengan jumlah sampel 100 responden. Teknik pengambilan sampel dengan memakai metode purposive sampling. Teknik mengolah data menggunakan program SPSS 17. Hasil penelitian ini menunjukan bahwa reputasi Perusahaan menjadi variabel terbesar yang terbukti mempunyai pengaruh positif signifikan kepada loyalitas, hasil uji-t 2,511 signifikansi 0,014 <0,05 serta regresi 0,236. Sehingga adanya reputasi perusahaan akan meningkatkan loyalitas nasabah Bank Muamalat cabang Semarang; Kualitas Pelayanan Islami menjadi variabel terbesar kedua yang terbukti mempunyai pengaruh positif signifikan kepada loyalitas, hasil uji-t 2,486 signifikansi 0,015 <0,05 serta regresi 0,236. Sehingga adanya kualitas pelayanan islami akan menumbuhkan loyalitas nasabah Bank Muamalat cabang Semarang; Kualitas Produk menjadi variabel terbesar ketiga yang terbukti mempunyai pengaruh positif signifikan, hasil uji-t 2,078 signifikansi 0,040 <0,05 serta regresi 0,206. Sehingga adanya kualitas produk akan meningkatkan loyalitas nasabah Bank Muamalat cabang Semarang; Kepercayaan menjadi variabel terbesar keempat yang terbukti mempunyai pengaruh positif signifikan, hasil uji-t 2,511 signifikansi 0,014 <0,05 serta regresi 0,236. Sehingga adanya reputasi perusahaan akan meningkatkan loyalitas nasabah Bank Muamalat cabang Semarang.

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The role of Islamic Corporate Social Responsibility in building corporate image to increase customer loyalty

Cited by 2 publications

References 11 publications

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

Why are Customers Still Lolay to Islamic Banks?

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