2003
DOI: 10.1287/mnsc.49.10.1344.17313
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The Role of the Management Sciences in Research on Personalization

Abstract: We present a review of research studies that deal with personalization and synthesize current knowledge about these areas. We identify issues that we envision will be of interest to researchers working in the management sciences, taking an interdisciplinary approach that spans the areas of economics, marketing, information technology (IT), and operations research. We present a framework for personalization that allows us to identify key players in the personalization process as well as key stages of personaliz… Show more

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Cited by 295 publications
(171 citation statements)
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References 76 publications
(55 reference statements)
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“…For instance, Eirinaki and Vazirgiannis (2003) reviewed user profiling and Web usage mining processes and methods in e-commerce. Murthi and Sarkar (2003) reviewed personalisation from two aspects: the role of personalisation in firm value systems and user preference learning approaches. Montgomery and Smith (2008) reviewed personalisation in four areas: definitions in marketing, conceptual framework for its models, methodologies for user preference, and effectiveness analysis.…”
Section: Review Methodologymentioning
confidence: 99%
“…For instance, Eirinaki and Vazirgiannis (2003) reviewed user profiling and Web usage mining processes and methods in e-commerce. Murthi and Sarkar (2003) reviewed personalisation from two aspects: the role of personalisation in firm value systems and user preference learning approaches. Montgomery and Smith (2008) reviewed personalisation in four areas: definitions in marketing, conceptual framework for its models, methodologies for user preference, and effectiveness analysis.…”
Section: Review Methodologymentioning
confidence: 99%
“…Zipkin (2001) describes this process as "an artful means of leading customers through the process of identifying exactly what they want … [and] reduc[ing] the costs associated with customers' laborious searching". The limited published research on learning in the context of customization (Murthi & Sarkar, 2003) focuses on identifying and improving upon various techniques for learning customers' preferences. Fig.…”
Section: Learning Approaches In the Customization Processmentioning
confidence: 99%
“…Firms use different methods to learn about these preferences (Randall, Terwiesch, & Ulrich, 2005Toubia, Simester, Hauser, & Dahan, 2003;Srikumar & Bhasker, 2004). We focus on the strategic implications of a firm's decision to 'ask' or to 'infer'-two broad approaches used in this critical 'learning' step (Murthi & Sarkar, 2003). In particular, we examine how employing a specific approach impacts competition and competitive strategy.…”
Section: Introductionmentioning
confidence: 99%
“…Data mining techniques with recommendation systems are a widely used information technology for extracting customer's knowledge and further supporting marketing decisions (Balabanovic & Shoham, 1997). The buying patterns of individual customers and groups can be identified via analyzing customer data (Maes, Guttman, & Moukas, 1999), but also allows a company to develop one-to-one marketing strategies that provide individual marketing decisions for each customer (Lampel & Mintzberg, 1996;Murthi & Sarkar, 2003). Recommendation systems are technologies that assist businesses to implement such strategies, and provide a type of mass customization that is becoming increasingly popular on the internet (Ansari, Essegaier, & Kohli, 2000;.…”
Section: Introductionmentioning
confidence: 99%