2022
DOI: 10.1287/isre.2021.1028
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The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform

Abstract: Online matching platforms require new approaches to market design because firms can now control many aspects of the search and interaction process through various IT-enabled features. Although choice capacity—the number of candidates a user can view and select—is a key design feature of online matching platforms, its effect on engagement and matching outcomes remains unclear. We examine the effect of different choice capacities on market performance by conducting a randomized field experiment in collaboration … Show more

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Cited by 16 publications
(3 citation statements)
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References 54 publications
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“…Zhang et al (Zhang et al, 2021) show through game theoretic analysis that negative reviews can be beneficial to the platform, while not always beneficial to platform partners. Juan et al (Jung et al, 2021) experimentally demonstrate that information provisioning can have different impacts on platform participants.…”
Section: Stagingmentioning
confidence: 99%
“…Zhang et al (Zhang et al, 2021) show through game theoretic analysis that negative reviews can be beneficial to the platform, while not always beneficial to platform partners. Juan et al (Jung et al, 2021) experimentally demonstrate that information provisioning can have different impacts on platform participants.…”
Section: Stagingmentioning
confidence: 99%
“…Han et al [30] established a bilateral matching model of service providers and demanders under the cloud manufacturing service platform, which solved the service matching problem between cloud manufacturing services and demands. Jung et al [31] designed an online matching platform to improve participation and matching results by designing selection capabilities. Basu et al [14,15] studied the interaction between the matching search process and the identity authentication process in online matching based on the game theory model, aiming at the matching problem in the two-sided market, and provided insights for the pricing strategy of search and authentication services on the platform.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Matching algorithms also allowed sites to accomplish other goals, such as being able to charge higher fees for their services and enhancing user engagement and satisfaction (Jung et al, 2021;Sprecher, 2011). Since these algorithms did not have to work perfectly to be profitable (Sharabi & Timmermans, 2021), there was flexibility in how they made their recommendations.…”
Section: Compatibility Matching On Online Dating Sitesmentioning
confidence: 99%