This study aimed to investigate the changes in the landscapes and land cover in the villages of the Ziz Valley from 1965 to 2023. Equally, we evaluated the potential of sustainable tourism in these rural regions with a SWOT analysis. The obtained results showed that the landscapes were deeply changed, with a dominance of farmlands and the appearance of the Ziz reservoir. Rural villages near Errachidia were replaced after the flood of 1965. Errachidia’s urbanization increased by 400% and overflowed into certain villages, while the availability of water encouraged the rise of farms. The villages near the city became urbanized, resulting in the development of business zones and tourism destinations that offered the locals bright futures. In contrast to cluster A, the SWOT analysis reveals that strengths exceed vulnerabilities in cluster B and C villages. Despite the alteration of ancient and natural landscapes, the potential for rural tourism appears to be stronger in the villages included in clusters B and C.