“…A few researchers have suggested that patients' perception of service quality is a key determinant of a health care organization's success due to its primary role in achieving patient satisfaction and hospital profitability (Donabedian, 1996). Other researchers went a step further by investigating the mediating effect of customer satisfaction on perceived service quality-behavioral intentions (Bou-Llusar, Camison-Zornoza, & Escrig-Tena, 2001;Brady & Robertson, 2001;Bigne & Blesa, 2003;Choi, Lee, Kim, & Lee, 2005;Mpingajira, 2008;Alrubaiee & Alkaa'id, 2011). However, there is no consistent finding found in different services industry.…”