“…On the other side, those studying expected utility theory, such as Nicola Giocoli (2003), Philippe Mongin (2009), or Ivan Moscati (2016), explain the relationship between the two disciplines through the work of John von Neumann and Oskar Morgenstern, Milton Friedman, Leonard Savage, and Harry Markowitz, among others, and, later on, Kahneman and Tversky’s prospect theory. The recent rise of behavioral economics has motivated much of this research, which includes the impact of experimentation on economics (e.g., Svorenčík 2016).…”