The Strategy for Creating the Tourism Cluster “Synegorye” in Chelyabinsk Oblast

Abstract

The purpose of the article is to draw up a regional tourism development strategy by creating a tourism cluster on the basis of Chelyabinsk oblast's experience. The authors give a com prehensive description of the tourism cluster in Chelyabinsk oblast and determine its cen tral features. Based on a strategic analysis of the South Urals travel industry and a monitor ing of the tourism infrastructure, the authors proposed a mechanism for creating a tourism cluster in Chelyabinsk oblast, highlighted prerequisites for a cluster's formation and identified stages to promote the brand "Golden Belt of the Ural Mountains". The study suggests a set of measures for forming tourism clusters, which comprises tools for developing the travel industry in Chelyabinsk oblast.