2019
DOI: 10.30543/8-2(2019)-10
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The Structural Model For Festival Marketing in Case of Danshig Naadam & Tsam Dance Festival

Abstract: In 2015 Mongolia revived old traditional religious festival, and had started to celebrate Danshig Nadaam festival every beginning of August since then and it is main reason of the growth of tourist number. But until now Danshig Naadam festival does not have enough influence on Mongolian economic growth. And also Mongolian Government is planning to increase the number of tourists up to 2 million by 2025, in other words, it has to be increased by 2.8 times. But annual growth is only around 16.6%, and without sol… Show more

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